Title: Hindsight-insight-foresight: a strategic combination for enterprises in a VUCA world?

Authors: Aseem Chauhan; Manoj Joshi; Ashok Kumar; Suhayl Abidi; A. Dhiraj

Addresses: Amity University, E-27 Defence Colony, New Delhi-110024, India ' Centre for VUCA Studies, Amity University Uttar Pradesh, Lucknow Campus, P.O. Malhaur, Lucknow, Uttar Pradesh-226028, India ' Centre for VUCA Studies, Amity University Uttar Pradesh, Lucknow Campus, P.O. Malhaur, Lucknow, Uttar Pradesh-226028, India ' Centre for VUCA Studies, Amity University Uttar Pradesh, Lucknow Campus, P.O. Malhaur, Lucknow, Uttar Pradesh-226028, India ' Centre for VUCA Studies, Amity University Uttar Pradesh, Lucknow Campus, P.O. Malhaur, Lucknow, Uttar Pradesh-226028, India

Abstract: Dotcom-based start-ups have steered their existence, sailing through rough weather, undergoing turbulence, i.e., volatile, uncertain, complex and ambiguous times, termed as VUCA. The objective of this research is to discover the VUCA challenges that the dotcom enterprises have undergone in the last decade, keeping in mind the ontological and epistemological dimensions and the foresighted required for survival in a world of chaos. An influential case selection technique was administered, where one case was selected that influenced the identified findings among a set of similar cases. BookMyShow (BMB), as the incumbent entrepreneurial firm, from the dotcom space was chosen for the study. This research reflects that in the age of turbulence, dotcom-based enterprises (or entrepreneurial firms) should 'think like a futurist', with new leadership literacies engaging 'foresight and innovation', while moving swiftly acquiring a 'strategic foresight', emanating from hindsight-insight-foresight combination.

Keywords: BookMyShow; BMB; enterprise; foresight; hindsight; insight; VUCA.

DOI: 10.1504/IJTTC.2020.106638

International Journal of Technology Transfer and Commercialisation, 2020 Vol.17 No.1, pp.99 - 113

Received: 31 Jul 2019
Accepted: 14 Jan 2020
Published online: 15 Apr 2020 *

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