Title: Identification of tourist's image factors for the tourism large scale projects planning: a case study of Bangnamphung Floating Market, Samut Prakan Province, Thailand

Authors: Adisak Suvittawat; Napaporn Janchai

Addresses: School of Management Technology, Suranaree University of Technology, 111 University Avenue, Muang District, Nakhon Ratchasima 30000, Thailand ' School of Management Technology, Suranaree University of Technology, 111 University Avenue, Muang District, Nakhon Ratchasima 30000, Thailand

Abstract: Floating markets are uniquely Thai and tourists from all over the world come for this buzzing shopping experience. This quantitative research project focused on the tourists perceptions of the Bangnamphung floating market just outside of Bangkok, Thailand. The study focused on tourist attractions, tourist activities, products sold at the market, floating market accessibilities, facilities and services as well as the participation of the local community in the floating market. The main purpose for going to the floating market was shopping for reasonable local products while supporting the local economy. The tourist attractions were of secondary nature with a focus on preserving local culture and heritage. Accessibility and parking were the key decisive factors for choosing this particular market. This research has significant implication for tourism development and project management practices. It contributes to enhance discussions about large scale participatory tourism project management in the global context.

Keywords: destination tourism; floating market; project management; tourism components; tourism large scale project; Thailand.

DOI: 10.1504/IJPOM.2020.106385

International Journal of Project Organisation and Management, 2020 Vol.12 No.2, pp.200 - 211

Received: 05 Oct 2019
Accepted: 04 Dec 2019
Published online: 03 Apr 2020 *

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