Title: Factors influencing continued use intentions in mobile shopping: the case of South Korea

Authors: Dae Wan Kim; Simon Lee; Wen Li

Addresses: School of Business, Yeungnam University, Gyeongsan, Gyeongbuk, 712-749, Republic of Korea ' Lumpkin College of Business and Technology, Eastern Illinois University, Charleston, IL 61920, USA ' School of Business, Yeungnam University, Gyeongsan, Gyeongbuk, 712-749, Republic of Korea

Abstract: With the rapid diffusion of smartphone use, mobile shopping (m-shopping) has become one of the most common ways to buy and sell products and services through the wireless internet based on mobile devices. Given the importance of long-term use intentions, this paper provides an empirical analysis of factors influencing continued use intentions toward m-shopping. Six m-shopping characteristics were derived from a literature review from three perspectives, and a research model was developed based on the expectation-confirmation model by incorporating trust in conjunction with motivators of anticipation into the original framework. In addition, the moderating effect of m-shopping diffusion was examined to shed some light on the research domain. The results indicate that all m-shopping characteristics except for ubiquity had considerable influence on trust and confirmation and verify differences between early and late adopters of m-shopping.

Keywords: mobile shopping; characteristics of mobile shopping; continued use intention; South Korea.

DOI: 10.1504/IJBEM.2020.106203

International Journal of Business and Emerging Markets, 2020 Vol.12 No.1, pp.66 - 93

Received: 19 Mar 2019
Accepted: 21 Sep 2019
Published online: 01 Apr 2020 *

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