Title: The use of technological cycles in the management of an educational institution by integrating marketing technologies

Authors: Igor Yu Anikin

Addresses: Department of Transport and Technologies of Oil and Gas Complex, Branch of the Tyumen Industrial University in Noyabrsk, 629810, 46 Severnaya Str., Noyabrsk, Russia

Abstract: The paper discusses the integration of elements of management technology in the management structure of higher education institutions. As a research area, we chose marketing type technologies that determine the possibility of developing and introducing innovations in the process of forming quality educational services. Management in the sphere of education is considered not only as a process activity aimed at increasing the marketing recognition of an educational institution, but also as a consequence of the need for adaptation on the part of the market for the external environment, which determines novelty of the work. Marketing communications, designs and principles of building the administrative structure of an educational institution with the use of a correlation model were considered in this paper.

Keywords: pedagogical reception; marketing technologies in the university; educational institution; management process; educational service; educational needs.

DOI: 10.1504/IJLC.2020.105953

International Journal of Learning and Change, 2020 Vol.12 No.1, pp.25 - 43

Received: 14 Feb 2018
Accepted: 18 Jun 2018
Published online: 23 Mar 2020 *

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