Authors: Gaffar Hafiz Sagala; Sumiyana
Addresses: Department of Accounting Education, Faculty of Economics, Universitas Negeri Medan, Jl. Willem Iskandar Pasar V, Medan Estate, North Sumatera, Indonesia; Faculty of Economics and Business, University of Gadjah Mada, Jl. Sosio Humaniora No. 1, Sleman, Yogyakarta 55281, Indonesia ' Faculty of Economics and Business, University of Gadjah Mada, Jl. Sosio Humaniora No. 1, Sleman, Yogyakarta 55281, Indonesia
Abstract: This study investigated the e-commerce success using a new model that integrates the hedonic and utilitarian values. This study posits two new model constructed by Wang and Scheepers (2007) and Wang (2008). The study's results suggested that the hedonic and utilitarian values could explain users' behaviour, especially in their satisfaction and intention to repurchase. It also means that the unified hedonic and utilitarian concepts could improve the success model. Even though the most previous studies show that the utilitarian value-based model has a better goodness fit than that of the hedonic model, this study infers that both hedonic and utilitarian characteristics are alliance. This result implies that all system designers and developers should induce both hedonic and utilitarian contents into the information systems when they built. Because of this value integration, e-commerce managers could get broader market adoption and achieve their business sustainability.
Keywords: hedonic-utilitarian value; online retailers; IS-success; repurchase intentions.
International Journal of Business Information Systems, 2020 Vol.33 No.4, pp.505 - 530
Received: 30 Nov 2017
Accepted: 26 May 2018
Published online: 16 Mar 2020 *