Title: The influence of national culture and support to innovate on openness to innovation

Authors: Leandro Lima Dos Santos; Rafael Morais Pereira; Felipe Mendes Borini; Muhammad Mustafa Raziq; Moacir De Miranda Oliveira Junior

Addresses: School of Economics, Business and Accounting – FEA, Department of Business University of Sao Paulo – USP, Avenida Professor Luciano Gualberto 908, Butantã – Sao Paulo/SP – 05508-010, Brazil ' School of Economics, Business and Accounting – FEA, Department of Business University of Sao Paulo – USP, Avenida Professor Luciano Gualberto 908, Butantã – Sao Paulo/SP – 05508-010, Brazil ' School of Economics, Business and Accounting – FEA, Department of Business University of Sao Paulo – USP, Avenida Professor Luciano Gualberto 908, Butantã – Sao Paulo/SP – 05508-010, Brazil ' NUST Business School, National University of Sciences and Technology (NUST), H-12, Islamabad, Pakistan ' School of Economics, Business and Accounting – FEA, Department of Business University of Sao Paulo – USP, Avenida Professor Luciano Gualberto 908, Butantã – Sao Paulo/SP – 05508-010, Brazil

Abstract: Fast environmental changes have increased the importance of innovation for firms. In this sense, the national culture of innovation is an important factor to promote openness to innovation and improve a country's firms' innovation process. This research seeks to answer the following question: Does the support to innovate intensify the influence of the national cultural on firms' openness to innovation? The aim is to verify whether the relationship between national culture and openness to innovation is mediated by the support to innovate. Using a database from the Global Entrepreneurship Monitor (GEM) composed by 2,636 companies and applying the structural equations modelling (SEM) technique, this study achieved contributions after testing some determinants for openness to innovation, revealing the importance of two prior aspects for openness to innovation: national culture and support to innovate. It also confirmed that support to innovate show notable effects improving the relationship between national culture and openness to innovation.

Keywords: national culture; support to innovate; openness to innovation; structural equations modelling; SEM; global entrepreneurship monitor; GEM.

DOI: 10.1504/IJEIM.2020.105782

International Journal of Entrepreneurship and Innovation Management, 2020 Vol.24 No.2/3, pp.189 - 209

Received: 04 Sep 2017
Accepted: 19 Aug 2018
Published online: 13 Mar 2020 *

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