Title: Understanding the impact of quality practices on firm performance: insights from a structural equation modeling study of young manufacturing enterprises in Tetouan, Morocco

Authors: Mohamed Ben Ali; Said Rifai; Otmane Bouksour; Said Barrijal

Addresses: Higher School of Technology, Hassan II University, Casablanca, Morocco ' High School of Technology, Department of Mechanical Engineering, Hassan II University, Casablanca, Morocco ' High School of Technology, Department of Mechanical Engineering, Hassan II University, Casablanca, Morocco ' Department of Biology, Faculty of Sciences and Technologies (FST), Abdel Malek Essaadi University, Tangier, Morocco

Abstract: Young manufacturing enterprises are vital to local and regional development. Through this research, we seek to measure the impact of quality practices on firm performance using the case of young manufacturing enterprises in the region of Tetouan, Morocco. Using partial least squares structural equation modelling on survey data of 116 owners and managers of young manufacturing enterprises, our study finds that quality practices related leadership positively impact firm's strategy and planning, human resources, and partnerships and resources, which in turn, are positively related to process management. Our study also offers evidence to show that quality process management positively contributes to the firm's financial and non-financial performance. The implications and limitations of our study conclude the paper.

Keywords: Young manufacturing enterprise; quality; leadership; strategy; planning; human resources; partnership and resources; process management; firm performance; Morocco.

DOI: 10.1504/IJQI.2019.105759

International Journal of Quality and Innovation, 2019 Vol.4 No.3/4, pp.189 - 209

Received: 31 Jan 2019
Accepted: 09 Aug 2019

Published online: 03 Mar 2020 *

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