Authors: K. Jayaraman; Logeswari Arikrisnan; Kavigtha Mohan Kumar; Shaian Kiumarsi
Addresses: Faculty of Business and Law, Taylor's Business School (TBS), Taylor's University, 47500, Subang Jaya, Selangor, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, 11800, Penang, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, 11800, Penang, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, 11800, Penang, Malaysia
Abstract: The purpose of this article is to identify the possible determinant factors influencing key supplier retention in electric and electronics industry. The data were collected from purchasing and sales managers working for electric and electronic companies in Malaysia. A total of 112 usable responses were received from various electric and electronics firms. The findings reveal that besides the four pure predictors namely supplier engagement, supplier quality, supplier infrastructure, supplier commitment which influences supplier retention, confidential sharing is a new determinant emerged for key supplier retention, has a significant positive relationship. The present paper provides guidance for suppliers who are offering services to the electric and electronic industry to focus and implement on the determinants factors of key supplier retention to effectively sustain as the preferred supplier for their manufacturing companies. However, the findings from this study nature only the context of Malaysian electrical and electronic industry for key supplier retention.
Keywords: key supplier retention; supplier engagement; supplier quality; supplier infrastructure; supplier commitment; confidential sharing; buyer supplier relationship; BSR.
International Journal of Sustainable Strategic Management, 2020 Vol.8 No.1, pp.24 - 48
Received: 01 Jun 2018
Accepted: 30 Jan 2019
Published online: 28 Feb 2020 *