Title: Generating creative ideas for new product development in frugal innovation: a hybrid technique of TRIZ contradiction matrix and morphological analysis

Authors: Zhenfeng Liu; Jinfeng Wang; Lijie Feng

Addresses: School of Economics and Management, Shanghai Maritime University, No 1550, Haigang Avenue, Pudong New area, Shanghai, China ' School of Economics and Management, Shanghai Maritime University, No 1550, Haigang Avenue, Pudong New area, Shanghai, China ' School of Economics and Management, Shanghai Maritime University, No 1550, Haigang Avenue, Pudong New area, Shanghai, China

Abstract: New product development process for the frugal innovation needs economical and good innovation techniques. As the frugal innovation is an emergent phenomenon, there is little research in how to develop new products for the frugal innovation. It is important to generate ideas in new product development for the frugal innovation. This paper introduces a model for new product development of the frugal innovation known as the multidimensional systematic innovation technique (MSIT). The model includes the innovation dimensions and the innovation algorithms, for generating creative ideas to the frugal product development. The developing process of MSIT is divided into the fuzzy front end (FFE) and the new product development (NPD) stages. The MSIT approach is evaluated in a case study in the Chinese coal-bed gas control technology. The results show that the MSIT provides a novel research perspective for the frugal innovation by identifying the crucial role played by the innovation process in defining or framing the frugal innovation techniques. It can be used in new product development for the frugal innovation.

Keywords: frugal innovation; innovation techniques; innovation dimensions; innovation algorithms; multidimensional systematic innovation technique; MSIT; morphological analysis; TRIZ; new product development; NPD; fuzzy front end; FFE.

DOI: 10.1504/IJWET.2019.105595

International Journal of Web Engineering and Technology, 2019 Vol.14 No.3, pp.280 - 311

Published online: 28 Feb 2020 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article