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Title: Factors influencing farmers' satisfaction with the activities of horticultural cooperatives in Thailand

Authors: Pornwisa Prasertsaeng; Jayant K. Routrary; Mokbul M. Ahmad; John K.M. Kuwornu

Addresses: Department of Development and Sustainability, School of Environment, Resources and Development, Asian Institute of Technology, Klong Luang, Pathum Thani, Thailand ' Department of Development and Sustainability, School of Environment, Resources and Development, Asian Institute of Technology, Klong Luang, Pathum Thani, Thailand ' Department of Development and Sustainability, School of Environment, Resources and Development, Asian Institute of Technology, Klong Luang, Pathum Thani, Thailand ' Department of Food, Agriculture and Bioresources, School of Environment, Resources and Development, Asian Institute of Technology, Klong Luang, Pathum Thani, Thailand

Abstract: The paper assessed the determinants of members' satisfaction with the activities of horticultural cooperatives in Thailand using data obtained from 290 cooperative members. The empirical results of the heteroscedasticity-corrected ordinary least squares regression revealed that the members' satisfaction by with the activities of the horticultural cooperatives is influenced by business participation, meeting attendance, investment in shares, business value, trust in the committee, profitability, information flow, and coordination with development organisations, years of membership, variety of services, the presence of business partners, and the suitability of the location of the cooperatives. The recommendations for managing horticultural cooperatives are presented.

Keywords: agricultural cooperatives; cooperative performance; farmers; satisfaction; Thailand.

DOI: 10.1504/IJVCM.2020.105480

International Journal of Value Chain Management, 2020 Vol.11 No.1, pp.42 - 62

Received: 15 Jun 2019
Accepted: 18 Aug 2019

Published online: 26 Feb 2020 *

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