Title: Effect of perceived value, risk, attitude and environmental consciousness on the purchase intention

Authors: Josefer De Lima Souza; Vilmar Antonio Gonçalves Tondolo; Aléssio Bessa Sarquis; André Andrade Longaray; Rosana Da Rosa Portella Tondolo; Larissa Martinatto Da Costa

Addresses: Federal University of Rio Grande (FURG), Av. Itália, Km 8, s/n, 96201-900, Rio Grande, RS, Brazil ' Federal University de Pelotas (UFPel), Rua Gomes Carneiro, 1, 96010-900, Pelotas, RS, Brazil ' University of Sul of Santa Catarina (UNISUL), Rua Adolfo Melo, 34, 88015-090, Florianópolis, SC, Brazil ' Federal University of Rio Grande (FURG), Av. Itália, Km 8, s/n, 96201-900, Rio Grande, RS, Brazil ' Federal University de Pelotas (UFPel), Rua Gomes Carneiro, 1, 96010-900, Pelotas, RS, Brazil ' Federal University of Rio Grande (FURG), Av. Itália, Km 8, s/n, 96201-900, Rio Grande, RS, Brazil

Abstract: The study analysed the effect of perceived value, risk, attitude and environmental consciousness on the purchase intention of university students for remanufactured computers. This is a cross-sectional quantitative study. Data were collected by questionnaire; 241 students from different institutions of higher education participated. The main analysis techniques used were Pearson correlation analysis and multiple regression modelling. The results showed that there is a strong association between the constructs purchase intention and consumer attitude and a moderate association with perceived value. The results of the regression analysis indicate that the constructs consumer attitude, perceived value and risk predict 66.2% of the intention to purchase remanufactured computers. The study contribute to the literature by analysing several constructs related to the purchase intention of consumers of remanufactured computers and giving a social direction to the study of remanufacturing

Keywords: environmental consciousness; perceived value; purchase intention; perceived risk; remanufactured computer.

DOI: 10.1504/IJBE.2020.105466

International Journal of Business Environment, 2020 Vol.11 No.1, pp.11 - 31

Received: 13 Nov 2018
Accepted: 19 Mar 2019
Published online: 02 Mar 2020 *

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