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Title: Gearing up for growth: the growth process of new ventures at the base of the pyramid

Authors: Vivek Sinha; Vegar L. Ausrød; Øystein Widding

Addresses: Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology, Norway ' Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology, Norway; Department of Management, Aarhus University, Denmark ' Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology, Norway; Nord University Business School, Nord University, Norway

Abstract: There is need for more empirical-based knowledge on the growth process of new ventures. In this paper, we examine the combination and sequence of the growth modes used by a growing new venture to achieve scale at the base of the pyramid (BOP). Our case study reveals a growth process involving resource management to overcome contextual challenges which leads to shifts in the growth modes of the venture. We contribute to firm growth literature and demonstrate how new ventures may successfully grow through resource management, in a resource-poor environment and how this influences their growth path.

Keywords: growth process; growth modes; social entrepreneurship; base of the pyramid; BOP; resource management.

DOI: 10.1504/IJEV.2020.105137

International Journal of Entrepreneurial Venturing, 2020 Vol.12 No.1, pp.85 - 108

Accepted: 05 Feb 2019
Published online: 07 Feb 2020 *

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