Title: Strategic management in a public hospital by balanced scorecard and economics analysis

Authors: Purichat Rodpai; Jongrak Hong-ngam

Addresses: Faculty of Economics, Khon Kean University, Khon Kaen, 40000, Thailand ' Faculty of Economics, Khon Kean University, Khon Kaen, 40000, Thailand

Abstract: The objective of this study was to examine the overall management efficiency of a public hospital in the Northeastern region, Thailand by using the data envelopment analysis (DEA) and Balanced Scorecard (BSC) framework. The study was conducted in three phases including: 1) measuring the organisational performance efficiency using the DEA; 2) analysing the organisational strategic plan and formulating a strategy map to explain connections between strategic objectives based on the main perspectives of the BSC (financial, customer, internal process, and learning and growth); 3) interviewing hospital administrators about the overall strategic management of the hospital to determine how to improve management strategies to maximise balance and efficiency.

Keywords: balanced scorecard; DEA; data envelopment analysis; management; efficiency.

DOI: 10.1504/IJTGM.2020.104928

International Journal of Trade and Global Markets, 2020 Vol.13 No.1, pp.126 - 133

Received: 09 Feb 2019
Accepted: 29 Apr 2019
Published online: 06 Feb 2020 *

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