Authors: Ikeu Kania; Dini Turipanam Alamanda; Fajar Sidiq Adi Prabowo; Abdullah Ramdhani; Raden Roro Karina Fitria
Addresses: Faculty of Social Science and Political Science, Garut University, 44151, Indonesia ' Faculty of Economics, Garut University, 44151, Indonesia ' School of Economics and Business, Telkom University, 40257, Indonesia ' Faculty of Social Science and Political Science, Garut University, 44151, Indonesia ' School of Economics and Business, Telkom University, 40257, Indonesia
Abstract: The revitalisation of traditional markets in the city of Bandung have long drawn the attention of the municipal government. Since the party defines the existence of traditional markets, the satisfaction of traditional market tenants should be a key performance metric that is used to guide the efforts and measure the success of revitalisation. Surprisingly, studies that investigate factors of tenant satisfaction are scarce; therefore, this study aims to contribute to closing that gap. An exploratory design is used as the method of this study. The factors that contribute to tenant satisfaction are found to be traditional market governance, service and facilities quality and environmental management. Interestingly, market governance is found to contribute the most to tenant satisfaction. These findings show that evaluating current market governance practices must be the first step in improving the competitiveness of traditional markets in Bandung.
Keywords: tenant satisfaction; traditional market; traditional market revitalisation; exploratory factor analysis.
International Journal of Trade and Global Markets, 2020 Vol.13 No.1, pp.89 - 97
Received: 07 Feb 2019
Accepted: 23 Apr 2019
Published online: 02 Feb 2020 *