Title: User entrepreneurship and high technology. A longitudinal case study in the medical device industry in Italy
Authors: Francesco Capone
Addresses: Department of Economics and Management, University of Florence, Via delle Pandette, 9, 50127 Florence, Italy
Abstract: The study investigates the creation of new ventures, starting from consumption and users. The research on user entrepreneurship has been rapidly developing in recent times, highlighting the importance of user communities and consumers' passion for innovations that can satisfy unmet needs. Notwithstanding this increasing research effort, most contributions focus on end-user entrepreneurship and in low-tech sectors such as consumer goods or sport industries. This work intends to contribute to the debate by presenting a longitudinal case study of a professional user entrepreneurship in a high-tech sector, i.e., the medical device industry. Adopting the idea of a veterinarian-user, the company has developed a ground-breaking, complex product for the market, becoming an important market reality. The results present the evolution stages in the creation of user entrepreneurship from the generation of the idea till the business scale up and illustrate the contributions of user communities and the role of local clusters.
Keywords: user entrepreneurship; innovation; medical devices industry; longitudinal case study; Italy.
World Review of Entrepreneurship, Management and Sustainable Development, 2019 Vol.15 No.6, pp.661 - 677
Received: 26 Oct 2017
Accepted: 19 Dec 2017
Published online: 04 Feb 2020 *