Title: E-commerce in BRICS: similarities and differences

Authors: Svetlana Revinova

Addresses: Peoples' Friendship University of Russia (RUDN University), 6 Miklukho-Maklaya St, Moscow, 117198, Russia

Abstract: BRICS countries pay great attention to the development of e-commerce and plan to strengthen cooperation in this area. An increase of the e-commerce share in GDP can become an economic growth driver in the countries. The advantages of e-commerce are: increase in a volume and trade growth, increase in the number of cross-border payments, small and medium-sized enterprises entry into the new markets, increased level and efficiency of cooperation between countries, new jobs creation, etc. The aim of the article is to assess the development of e-commerce in BRICS. In order to identify opportunities for cooperation among BRICS countries, it is necessary to consider the current state, development dynamics and characteristics of e-commerce in each participating country.

Keywords: e-commerce; BRICS; business-to-consumer; B2C; e-shopper; Brazil; Russia; India; China; South Africa; developing countries; economic growth.

DOI: 10.1504/IJEPEE.2019.104632

International Journal of Economic Policy in Emerging Economies, 2019 Vol.12 No.4, pp.377 - 390

Received: 30 Oct 2018
Accepted: 08 Mar 2019
Published online: 24 Jan 2020 *

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