Title: An examination of factors that affect user intentions toward cloud computing switching

Authors: Xiaotong Liu; Victor R. Prybutok; Edoardo Rubino

Addresses: School of Business, University of Wisconsin Platteville, 1 University Plaza, Platteville, WI, 53818, USA ' Department of Information Technology and Decision Science, University of North Texas, 1155 Union Circle #311091, Denton, TX, 76203, USA ' Department of Mechanical Engineering, University of Wisconsin Platteville, 1 University Plaza, Platteville, WI, 53818, USA

Abstract: We use the combination of two-factor theory, status quo theory and the rational choice theory as theoretical perspectives to investigate the factors that influence switching behaviour towards cloud computing services. Extended on Park and Ryoo's two-factor model, perceived cost savings, compatibility, perceived threat of privacy, and perceived threat of security are introduced to the research model. A total of 612 valid responses were used to empirically test a newly developed model. Unlike previous research, our findings show that user's switching intention to cloud services was mainly affected by expected switching benefits motivated by enablers including collaboration support, compatibility, and perceived cost savings. Additionally, perceived threat of security is a significant inhibitor whereas perceived threat of privacy is not. The integration of three theories enhances the understanding of user switching behaviour.

Keywords: user switching behaviour; cloud computing services; rational choice theory; RCT; status quo theory; SQT; two-factor theory.

DOI: 10.1504/IJSS.2019.104299

International Journal of Services and Standards, 2019 Vol.13 No.1/2, pp.1 - 21

Received: 01 Aug 2018
Accepted: 29 Jul 2019
Published online: 02 Jan 2020 *

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