Title: CSR pyramid, CSR in education development and stakeholder's satisfaction: evidence from the banking industry in Bangladesh

Authors: Md Shamim Hossain; Sofri B. Yahya; Shaian Kiumarsi

Addresses: Graduate School of Business, Universiti Sains Malaysia, 11800 USM Penang, Malaysia; Management Studies Department, Faculty of Business Studies, University of Rajshahi, Bangladesh ' Graduate School of Business, Universiti Sains Malaysia, 11800 USM Penang, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, 11800 USM Penang, Malaysia

Abstract: This study examines the effect of corporate social responsibility (CSR) pyramid on the satisfaction of stakeholders, with emphasis on the mediating role of CSR in education development. It also determines the manner to reconceived CSR to produce greater desirable educational outcomes. It collects data from 200 stakeholders who are involved in CSR programs in the banking industry in Bangladesh (BIB). Thus, the BIB is often engaged in CSR practices through the provision of financial assistance to individuals for the pursuit of further education and advancement. The study fills the literature gap in CSR practices of BIB, especially from ED perspective, which is one of the key practices of bank for stakeholders. Hence, it makes invaluable contributions to the scanty literature on CSR in Bangladesh, as it analyses the contributions of BIB towards ED through CSR. The findings of this study could be beneficial to CSR providers, ED practitioners and researchers.

Keywords: CSR pyramid; CSR in education; stakeholder's satisfaction; banking industry; Bangladesh.

DOI: 10.1504/IJMED.2020.104171

International Journal of Management and Enterprise Development, 2020 Vol.19 No.1, pp.1 - 20

Received: 01 Mar 2019
Accepted: 30 Mar 2019
Published online: 20 Dec 2019 *

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