Title: Investigating the relationship between form and content in interactive graphic with a semiotic approach

Authors: Sara Jahangiri; Seyyed Nezamodin Emamifar

Addresses: Kamal-ol-Mulk University of Nowshahr, Mazandaran, Iran ' Faculty of Arts, Shahed University, Tehran, Iran

Abstract: In this research, the relationship between form and content in interactive graphic arts is examined from the semiotics point of view. This research has studied the importance of the relationship between form and content in the formation of interactive graphic in semiotics and it has also dealt with the work of the relationship between form and content in the formation of virtual reality and the position of audience in interactive graphics and the recognition of the passwords and the interpretation of the signs by which the content is determined. The research methodology is based on the descriptive-analytical nature and data collection which is done through combined method (library and field) and the number of samples are six images. The data analysis method has also been qualitative approach. The results of examining the samples show that in most of them, the relationship between form and content in interactive graphics from the semiotics point of view is to create visual shock to the audience. And for inducing the concept, the dominant mode is also the use of indexing elements.

Keywords: form; content; environmental graphics; semantics; interactive graphics.

DOI: 10.1504/IJART.2019.103468

International Journal of Arts and Technology, 2019 Vol.11 No.4, pp.325 - 340

Received: 19 Apr 2018
Accepted: 26 Jan 2019

Published online: 29 Oct 2019 *

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