Authors: Tripti Sharma; P.N. Mishra
Addresses: College of Commerce, International School of Business and Media, S. No. 44/1, 44/1/2, Nande, Pashan Sus Road, Taluka: Mulshi, Pune-412115, India ' School of Economics, Devi Ahilya Vishwavidyalaya (D.A.V.V.), Indore, Madhya Pradesh, India
Abstract: Individual creative thinking is subject to some major constraints. These constraints are real obstacles to problem solving skills of employees who drive the business in terms of creative thinking. If these constraints are removed then creativity can flourish, fill a new niche, increase productivity, improve services, develop new uses for existing products and provide solution to existing challenges of varied businesses. The interest in individual creative construct has gained increasing momentum in recent years. Till now, the measurement tools have focused on individual and organisational creativity. However, no measure of individual creativity constraints (ICC) has been advanced despite of persistent requirement in the research. The main aim of this research study is to develop a scale on ICC. This article presents the methodological rigour in development of a scale, which is valid and reliable. It is developed for the use in the human resources and behavioural science to measure ICC.
Keywords: creativity; creative thinking; constraints; creativity constraints; individual creativity constraints; ICC; scale development.
International Journal of Business Excellence, 2019 Vol.19 No.4, pp.483 - 502
Received: 16 May 2018
Accepted: 10 Aug 2018
Published online: 28 Oct 2019 *