Authors: Muhammad Ashraf Fauzi
Addresses: Faculty of Industrial Management, Universiti Malaysia Pahang, Lebuhraya Tun Razak, 26300 Kuantan, Pahang, Malaysia
Abstract: Virtual community (VC) is a platform for users to exchange knowledge for various purposes. Recent trends show that VC is highly anticipated in Asia Pacific regions. Using systematic review, this paper presents all VC studies in Asia Pacific region from the years 2006 to 2019, a 13-period. Outcome shows that VC studies primarily conducted in Taiwan, China and South Korea more than any other countries in the world, not only in Asia Pacific. Similar variables were identified in this region VC studies including trust, altruism, reciprocity and various other social factors. Several theories were also used in VC studies such as theory of planned behaviour, social capital theory, social cognitive theory, social exchange theory and social identity theory. Implication towards theoretical and managerial aspects is prominent in term of user's engagement in using the platform based on different countries engagement with VC.
Keywords: Asia Pacific; virtual community; knowledge sharing; Taiwan; China; South Korea.
International Journal of Web Based Communities, 2019 Vol.15 No.4, pp.368 - 394
Received: 02 May 2019
Accepted: 16 May 2019
Published online: 10 Oct 2019 *