Title: Stakeholders' motivation to adopt corporate social responsibility practices in the lodging industry in an island destination: Balearic Islands case study

Authors: Juan Carlos Valdivieso

Addresses: Department of Hospitality, Culinary Art and Tourism, Universidad San Francisco de Quito, Diego de Robles y Francisco de Orellana, Quito, 170901, Ecuador

Abstract: The lodging industry is very competitive and hotels have to search for new methods to attract clients. Some firms are applying social and environmentally friendly behaviour beyond what is required by law. The tourism industry is one of the most important sectors in the world's economy and the social and environmental responsibility is vital for this industry. This paper is an empirical work showing the motivation that hotel stakeholders located in islands have to adopt corporate social responsibility (CSR) strategies. To prove the motivation, an index containing seven important social and environmental factors was created using three different approaches. The results show significant influence in some of the variables while no positive relations were found in other variables.

Keywords: corporate social responsibility; CSR; hotels; lodging industry; sustainable development; Balearic Islands; stakeholders; tourism planning.

DOI: 10.1504/IJTP.2019.102623

International Journal of Tourism Policy, 2019 Vol.9 No.2, pp.79 - 98

Received: 21 Jun 2018
Accepted: 28 Feb 2019
Published online: 30 Sep 2019 *

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