Article: Postgraduate recruitment strategies of Malaysian public higher education institutions to achieve an innovative hub Journal: International Journal of Management in Education (IJMIE) 2019 Vol.13 No.4 pp.338 - 354 Abstract: Recruitment strategies are crucial for the success of attracting students, which influences the country's education standards and quality. To understand the recruitment strategies applied in the Malaysian public universities, a focus group discussion that involved 19 participants from three different groups, that is (nine) students, (five) universities' representatives and (five) policymakers, was employed. The objective of this paper is to understand the recruitment strategies used to attract students. This paper was conducted using a qualitative method to determine current recruitment strategies adopted by the higher education institutions and to identify issues and challenges regarding postgraduate students' recruitment faced by the local and public universities. The findings revealed that universities use (1) non-active recruitment strategies and (2) passive recruitment strategies. The results disclosed that postgraduate students are recruited mostly through non-active recruitment strategies. Remarkably, respondents considered Malaysian' public universities not ready to become an innovation hub due to several foundations. Inderscience Publishers - linking academia, business and industry through research

Title: Postgraduate recruitment strategies of Malaysian public higher education institutions to achieve an innovative hub

Authors: Siti Norezam Othman; Filzah Md Isa; Muhd Afiq Syazwan Ahmdon; Muhammed Abdullah Sharaf

Addresses: School of Technology Management and Logistics, College of Business Address, Universiti Utara Malaysia, Malaysia ' Taylor's Business School, Taylor's University, Malaysia ' Taylor's Business School, Taylor's University, Malaysia ' College of Business Address, Universiti Utara Malaysia, Malaysia

Abstract: Recruitment strategies are crucial for the success of attracting students, which influences the country's education standards and quality. To understand the recruitment strategies applied in the Malaysian public universities, a focus group discussion that involved 19 participants from three different groups, that is (nine) students, (five) universities' representatives and (five) policymakers, was employed. The objective of this paper is to understand the recruitment strategies used to attract students. This paper was conducted using a qualitative method to determine current recruitment strategies adopted by the higher education institutions and to identify issues and challenges regarding postgraduate students' recruitment faced by the local and public universities. The findings revealed that universities use (1) non-active recruitment strategies and (2) passive recruitment strategies. The results disclosed that postgraduate students are recruited mostly through non-active recruitment strategies. Remarkably, respondents considered Malaysian' public universities not ready to become an innovation hub due to several foundations.

Keywords: HEI; recruitment strategies; postgraduate; supports; education hub; innovation hub.

DOI: 10.1504/IJMIE.2019.102583

International Journal of Management in Education, 2019 Vol.13 No.4, pp.338 - 354

Received: 04 Jun 2018
Accepted: 25 Oct 2018
Published online: 30 Sep 2019 *

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Title: Postgraduate recruitment strategies of Malaysian public higher education institutions to achieve an innovative hub

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