Title: An empirical study of factors influencing consumers' attitude towards adoption of wallet apps
Authors: Anshul Malik; S. Suresh; Swati Sharma
Addresses: Jaypee Business School, JIIT University, A-10, Sector-62, Noida, Uttar Pradesh, India ' Jaypee Business School, JIIT University, A-10, Sector-62, Noida, Uttar Pradesh, India ' Jaypee Business School, JIIT University, A-10, Sector-62, Noida, Uttar Pradesh, India
Abstract: Payment systems have witnessed a sea change. They have evolved from physical transfer of cash to transactions through mobile wallet apps. This incredible and quick transition ushers the need to examine the factors that influence the consumers' attitude to adopt wallet apps. Data was collected from 100 mobile wallet app consumers to empirically examine the factors that affect its adoption. Data was analysed by employing correlation and regression analysis using SPSS 20. The results indicated that performance expectancy, incentive and trust are positively significant factors in predicting consumers' attitude towards adoption of mobile wallet apps. Ease of use, social influence, enjoyment and aesthetics were found to have an insignificant effect on wallet app adoption. The findings of the paper contribute towards the understanding of the factors that trigger wallet app adoption and provide useful implications for wallet service providers, marketers and academicians.
Keywords: mobile apps; mobile wallet apps; attitude; app download; app adoption; technology adoption; technology acceptance model; TAM; UTAUT; aesthetics; incentive; regression; India; Delhi-NCR.
International Journal of Management Practice, 2019 Vol.12 No.4, pp.426 - 442
Received: 10 Feb 2018
Accepted: 01 Jul 2018
Published online: 30 Sep 2019 *