Title: Customer centric success measures in project management
Authors: Matti J. Haverila; Kai C. Haverila
Addresses: School of Business and Economics, Thompson Rivers University, 900 McGill Rd., Kamloops, BC, V2C 0B8, Canada ' John Molson School of Business, Concordia University, 1450 Guy St., Montreal, QC H3H 0A1, Canada
Abstract: This research investigates 3,129 system delivery projects in the facilities management industry with an aim to understand customers' perceptions of customer relationship quality, satisfaction, repurchase intent and the role of the value for money construct in the customer satisfaction and repurchase intent context. To test the hypotheses, the partial least squares (PLS) structural equation modelling was used to test the theoretical model. The findings show a significant and positive relationship between the relationship quality and customer satisfaction as well as between customer satisfactions and repurchase intent. Furthermore, it was discovered that the value for money construct is not directly related to customer satisfaction; instead it was found to partially mediate the customer satisfaction and repurchase intent relationship. The study contributes to an increased understanding of the customer perceptions regarding relationship quality, customer satisfaction and repurchase intent and the role of value for money in complex system delivery projects. Future research opportunities will be discussed as well.
Keywords: project management; relationship quality; customer satisfaction; repurchase intent; value for money.
DOI: 10.1504/IJBEX.2019.102234
International Journal of Business Excellence, 2019 Vol.19 No.2, pp.203 - 222
Received: 11 Jan 2018
Accepted: 03 Jul 2018
Published online: 12 Sep 2019 *