Title: Segmenting critical success factor for generating corporate entrepreneurship based on fuzzy DEMATEL and fuzzy AHP in Iranian institutes

Authors: Mostafa Kazemi; Maryam Aliei

Addresses: Department of Management, Faculty of Economics and Business Administration, Ferdowsi University of Mashhad (FUM), Iran ' Department of Management, Ferdowsi University of Mashhad (FUM), Iran

Abstract: By achieving modern methods, corporate entrepreneurship and institutes are constantly trying to search for other solutions to inspire more innovation so that based on their interests and attitudes, they voice their opinion to the superiors of the organisation. Numerous researches all indicate that entrepreneurial attitude can change the organisations. Therefore, organisations and large companies consider 'entrepreneurial attitude' more than before. They are constantly ready to meet customers' demands and pull marketing. In this paper, we study the functional factor that initiates corporate organisation. In fuzzy analytic hierarchical process (fuzzy AHP) and fuzzy decision making trial and evaluation laboratory (fuzzy DEMATEL), we ranked critical success factor of the corporate entrepreneurship in Iranian institutes.

Keywords: fuzzy DEMATEL; fuzzy AHP; corporate entrepreneurship.

DOI: 10.1504/IJPM.2019.102142

International Journal of Procurement Management, 2019 Vol.12 No.5, pp.549 - 571

Accepted: 13 Jun 2018
Published online: 09 Sep 2019 *

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