Title: Effect of cognitive need and purchase involvement on information processing in the online shopping decision-making

Authors: Liu Chuanlei; Chen Baishu; Huang Dijian

Addresses: Enrolment and Employment Office, Heilongjiang Bayi Agricultural University, Heilongjiang Daqing 163319, China ' College of Science, Heilongjiang Bayi Agricultural University, Daqing 163319, China ' China Mobile Chongqing Branch, Chongqing 404100, China

Abstract: The research uses the information board technology to simulate the network shopping decision task. Through the experiment, it discusses the influence of cognitive needs and purchase involvement on information processing in network shopping decision-making. The experimental results show that: (a) cognitive needs have a significant influence on information processing in shopping decision; (b) purchase involvement has a significant impact on information processing in the decision-making process of network shopping; (c) cognitive needs and purchase involvement have a significant impact on information processing in the network shopping decision-making process.

Keywords: cognitive need; purchase involvement; online shopping; information processing.

DOI: 10.1504/IJCAT.2019.102091

International Journal of Computer Applications in Technology, 2019 Vol.61 No.1/2, pp.31 - 36

Received: 25 Aug 2018
Accepted: 19 Oct 2018

Published online: 02 Sep 2019 *

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