Title: Vignettes-based research in behavioural operations management

Authors: Amol S. Dhaigude; Debmallya Chatterjee; Soma Lilhare; Sudhir Ambekar

Addresses: Operations and Information Science, T A Pai Management Institute, India ' Operations and Quantitative Management, SP Jain Institute of Management and Research, India ' Research and Publication Department, T A Pai Management Institute, India ' School of General Management, National Institute of Construction Management and Research (NICMAR), Pune, India

Abstract: Behavioural operation management (BOM), an emerging area within operations management, explores the interaction of human behaviours and operational processes and systems, and thus challenges this very rational decision-making assumption associated with human under all conditions. BOM relies heavily on the experimental research methodology to investigate the cause and effect relationship. Vignettes are an integral to experimental research; however, they have not been effectively used in BOM. This paper investigates the potential of vignette-based research (VBR) in BOM and proposes a framework for its use. We find that VBR is cost-effective, easy to replicate, scores high on realism, and can enhance internal validity. Further, we have proposed a framework for VBR, which can greatly empower researchers who wish to carry out studies in this field.

Keywords: behavioural operation management; BOM; vignette-based research; experimental research design; internal validity; conceptual framework.

DOI: 10.1504/IJBEX.2019.101714

International Journal of Business Excellence, 2019 Vol.19 No.1, pp.65 - 84

Received: 05 Mar 2018
Accepted: 02 Jun 2018

Published online: 22 Aug 2019 *

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