Title: Analysis of organisational innovation in the EU firms: which factors discourage it?

Authors: María Bujidos-Casado; Julio Navío-Marco; Beatriz Rodrigo-Moya; Francisco Javier Palencia-González

Addresses: Management and Business Organisation Department, Economics Faculty (UNED), Universidad Nacional de Educación a Distancia (UNED), Paseo Senda del Rey, 11 Madrid 28040, Spain ' Management and Business Organisation Department, Economics Faculty (UNED), Universidad Nacional de Educación a Distancia (UNED), Paseo Senda del Rey, 11 Madrid 28040, Spain ' Management and Business Organisation Department, Economics Faculty (UNED), Universidad Nacional de Educación a Distancia (UNED), Paseo Senda del Rey, 11 Madrid 28040, Spain ' Department of Economic Theory and Mathematical Economics, Economics Faculty (UNED), Universidad Nacional de Educación a Distancia (UNED), Paseo Senda del Rey, 11 Madrid 28040, Spain

Abstract: According to academic literature, organisational innovation is the least researched type of innovation. In this article we delve into the study of organisational innovation by presenting a quantitative analysis at a European Union level based on data from the Eurostat community innovation survey (CIS 2012). Using a logistic model, we observe that there are multiple factors that are having a negative effect on organisational innovation, such as competition in prices, product launches before competitors or the role of the public sector as a customer that provides new and relevant information. Furthermore, the analysis indicates that innovation with external partners shows different dynamics to other types of organisational innovation. In certain cases, the company must open itself up to the outside world and interact with other stakeholders because of factors as lack of demand, lack of funding and the high cost of access to new markets, as the findings confirmed statistically.

Keywords: organisational innovation; marketing innovation; innovation obstacles; European Union; innovation in new business practices; innovation in organising work responsibilities and decision making; innovation in organising external relations; Eurostat.

DOI: 10.1504/IJBIR.2019.101688

International Journal of Business Innovation and Research, 2019 Vol.20 No.1, pp.1 - 24

Received: 01 Dec 2017
Accepted: 05 Apr 2018

Published online: 14 Aug 2019 *

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