Title: The transformative influence of social media: an exploratory case study of empowerment in repressive society

Authors: Guruprasad Gadgil; Gayle Prybutok; Victor Prybutok

Addresses: Department of Management Information Systems, School of Business, Francis Marion University, USA ' Department of Rehabilitation and Health Services, College of Health and Public Service, University of North Texas, 1155 Union Circle, 311456, Denton, TX 76203, USA ' Information Technology and Decision Sciences Department, College of Business, University of North Texas, 1155 Union Circle, 305459, Denton, TX 76203-5017, USA

Abstract: The literature and the theoretical foundation in this discipline shows that little research has explored the complex decisions faced by transgender entrepreneurs in India. Our work describes a case study that serves as a first step in addressing this research gap and investigates the factors that influence entrepreneurism among transgender individuals in this restrictive culture. This qualitative research constructs a model to explain the relationships between factors that affect entrepreneurial behaviour among transgender, and then modify the model based on interview data collected from our key informant. A key finding points out the important role that social networking plays in entrepreneurial success when the transgender entrepreneur's skill set is an integral part of a small scale or family business endeavour. This study suggests future research directed at understanding the unique aspects of transgender entrepreneurism in India and informs on entrepreneurism and public policy in India about this population of entrepreneurs.

Keywords: transsexual entrepreneurs; challenges; autonomy; achievement; social networking site influence; perceived behavioural control.

DOI: 10.1504/IJEH.2018.101398

International Journal of Electronic Healthcare, 2018 Vol.10 No.4, pp.231 - 248

Received: 18 Oct 2017
Accepted: 19 Jun 2018

Published online: 07 Aug 2019 *

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