Title: Environmental perceptions and risk: the importance of the outer environment

Authors: Juan Ramon Oreja-Rodriguez, Vanessa Yanes-Estevez

Addresses: Departamento de Economia y Direccion de Empresas, Facultad de Ciencias Economicas y Empresariales, Universidad de La Laguna, Campus de Guajara s/n, 38071 La Laguna (Canary Islands), Spain. ' Departamento de Economia y Direccion de Empresas, Facultad de Ciencias Economicas y Empresariales, Universidad de La Laguna, Campus de Guajara s/n, 38071 La Laguna (Canary Islands), Spain

Abstract: In this work we find a positive relation between environmental perceptions and risk taking. Thus, the more adverse the external situation is, the more enterprising the organisational behaviour will be, the general environment proving of more importance than the task. The demand and socio-economic conditions are of particular influence.

Keywords: cognition; complexity; decision making; dynamism; business environment; environmental perceptions; risk; strategy; uncertainty; managerial perceptions; strategic management; strategic behaviour.

DOI: 10.1504/IJBE.2006.010130

International Journal of Business Environment, 2006 Vol.1 No.1, pp.89 - 111

Published online: 22 Jun 2006 *

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