Title: Business model of service-driven manufacturing from S-G logic perspective

Authors: Xiaoyan Liu; Zhaoquan Jian; Kwanho Thomas Yeung; Jeff Yeung

Addresses: School of Business Administration, South China University of Technology, Wushan Road, Tianhe District, Guangzhou, China ' School of Business Administration, South China University of Technology, Wushan Road, Tianhe District, Guangzhou, China ' Business School, The Chinese University of Hong Kong, 9/F, Cheng Yu Tung Building, Shatin, Hong Kong ' Business School, The Chinese University of Hong Kong, 9/F, Cheng Yu Tung Building, Shatin, Hong Kong

Abstract: This research aims to contribute knowledge of value creation in service-driven manufacturing based on S-D logic rather than G-D logic. By using case study methodology to gather primary and secondary data, we have addressed four key research questions and identified significant findings which enable managerial discussion. Several research highlights include: 1) a set of synergistic managerial practices, including establishing interactive platforms, defining participating rules and building incentive mechanism, can achieve better use of operant resources of multiple actors; 2) managing the interactive platform and tools is a vital condition for value co-creation with multiple actors; 3) the use-value of customer is determined by means of personalised service based on customers' context; 4) a service ecosystem is built according to the shared institutional logic and clear rules of action. This study will promote the development of the manufacturing servitisation theory towards the S-D logic paradigm.

Keywords: service-dominant logic; S-D logic; service-driven manufacturing; business model; value co-creating; service ecosystem.

DOI: 10.1504/IJMTM.2019.101023

International Journal of Manufacturing Technology and Management, 2019 Vol.33 No.3/4, pp.234 - 255

Received: 23 Dec 2017
Accepted: 13 Dec 2018
Published online: 22 Jul 2019 *

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