Title: Teaching sustainability as a motivator for sustainable social entrepreneurship

Authors: Derson Lopes-Jr.; Ieda Kanashiro Makiya; Marco Antonio Figueiredo Milani Filho

Addresses: FCA – UNICAMP, R. Pedro Zaccaria, 1300, Limeira, SP., Sao Paulo, Brazil; Business Administration Undergraduation and Graduation, UNASP – Centro Universitário Adventista de São Paulo, Est. Mun. Pr. Walte Boger S/N, Eng. Coelho, SP., Brazil ' FCA – UNICAMP, R. Pedro Zaccaria, 1300, Limeira, SP., Sao Paulo, Brazil ' FCA – UNICAMP, R. Pedro Zaccaria, 1300, Limeira, SP., Sao Paulo, Brazil

Abstract: Sustainability is an ever-present theme in many lines of research, including business and administration. Nevertheless, few studies have related sustainability with the development of sustainable social enterprises. Aiming to fill this gap, this research analysed the influence of disciplines that encourage sustainable projects in the interest of university students in their involvement in social entrepreneurship. We interviewed business management academics. The study found that the existence of disciplines related to sustainable projects encourages engagement in social entrepreneurship and also fosters an increased sense of responsibility in sustainable development. The study also revealed that the lower the average income of parents, the higher the interest of students in social entrepreneurship. The method used was the quantitative analysis of the responses and the linear regression model. The article contributes to the leaders and managers of universities and business schools in order to encourage and alert these followings about the need for investments and intentional efforts to educate and encourage teachers and students on sustainability issues so that they are motivated to create actions transformational impact, socially and environmentally responsible.

Keywords: sustainability; social entrepreneurship; university; business school; sustainability teaching; business administration students; social business; social motivation.

DOI: 10.1504/LAJMSD.2019.100849

Latin American Journal of Management for Sustainable Development, 2019 Vol.4 No.4, pp.314 - 326

Received: 28 Feb 2019
Accepted: 14 Mar 2019

Published online: 15 Jul 2019 *

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