Title: Entrepreneurial orientation of SMEs in the creative fashion industry

Authors: Popy Rufaidah

Addresses: Faculty of Economics and Business, Department of Management and Business, Universitas Padjadjaran, Jl. Dipati Ukur No.35, 40132, Bandung, Indonesia

Abstract: The difference in SME scale business owners based on their extended operations in the business seen from the EO dimension has not been a priority for researchers. This study measures the difference in entrepreneurial orientation (EO) of two groups of SME scale business owners in the creative fashion industry, namely, Group 1 (SMEs that have been operating for lesser than a year), and Group 2 (SMEs that have been operating between 1 to 5 years). The sampling method used is simple random sampling. The research was conducted towards 328 entrepreneurs or SMEs of creative fashion industry in the cities and regencies in Indonesia. The novelty of the author's contribution from this study is that this study is one of the first to examine EO measurements simultaneously in two SME scale business groups in terms of the length of their business operations by understanding the dimensions of the EO.

Keywords: entrepreneurial orientation; SMEs and ANOVA test.

DOI: 10.1504/JGBA.2019.100778

Journal for Global Business Advancement, 2019 Vol.12 No.2, pp.254 - 275

Received: 26 Apr 2019
Accepted: 27 Apr 2019

Published online: 08 Jul 2019 *

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