Authors: David Aylward
Addresses: Faculty of Commerce, University of Wollongong, NSW 2522, Australia
Abstract: Increasingly, entire industry sectors and individual firms are re-orienting their business strategies to align with the demands of rapid globalisation. Sustainable export mechanisms are becoming an integral component of these strategies. Small, medium and large firms are focusing more than ever on marketing goals, branding, distribution channels and production quality in order to address the growing opportunities and challenges of this globalisation. An industry in which firms are responding effectively to these opportunities and challenges is the Australian wine industry. In terms of export growth, intensity, diversity and sustainability, this industry is increasingly seen as a template for others. Using empirical data derived from a survey and in-depth interviews with Australian wine SMEs this article attempts to provide a set of characteristics common to successful exporters. Such characteristics, based on core export indicators and management attributes may help to provide lessons for firms in general and wine firms in particular.
Keywords: wine industry; exporting; SMEs; clusters; globalisation; Australia; wine exports; small and medium enterprise; sustainable exports.
International Journal of Technology, Policy and Management, 2006 Vol.6 No.1, pp.49 - 65
Published online: 14 Jun 2006 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article