Authors: Tzong-Ru Lee, Jan-Mou Li, Johannes Simons, Chia-Hsiu Sophie Lee
Addresses: Marketing Department, Institute of Electronic Commerce, National Chung Hsing University, Taiwan, ROC. ' Department of Transportation Technology and Management, National Chiao Tung University, Taiwan, ROC. ' Department of Agricultural and Food Market Research, University of Bonn, Bonn, Germany. ' Department of Information Systems, College of Business Administration, California State University, Long Beach, CA, USA
Abstract: Mobile commerce (m-commerce) is emerging, and a knowledge of the differences in different areas is of great importance because it offers a direct communication with each other anytime anywhere. On the basis of the classification of m-commerce and mobile applications proposed by Lehner and Watson, this paper reports three studies on the usage of m-commerce. Using the Grey Relation Analysis (GRA), the respective patterns of m-commerce in Germany, USA and Taiwan are distinguished. The results show that (1) the patterns change over area, and thus no single application checklist is good for globalisation in this industry, (2) GRA can be used as a framework for identifying the usage and patterns of m-commerce and (3) consumers in different areas do not regard the applications as equally important.
Keywords: mobile commerce; m-commerce; grey relation analysis; GRA; globalisation; electronic services; e-services; Taiwan, USA; United States; Germany; usage; patterns.
International Journal of Services Technology and Management, 2006 Vol.7 No.3, pp.284 - 296
Available online: 09 Jun 2006 *Full-text access for editors Access for subscribers Purchase this article Comment on this article