Authors: Bing Wang; Tinggui Chen
Addresses: Hangzhou College of Commerce, Zhejiang Gongshang University, Hangzhou, 310018, China ' School of Management and E-Business, Zhejiang Gongshang University, Hangzhou, 310018, China; Hubei Key Laboratory of Mechanical Transmission and Manufacturing Engineering, Wuhan University of Science and Technology, Wuhan, China
Abstract: With the development of sensor technology, wireless sensor networks have been paid great attention in many fields. Agriculture is one of such domains where wireless sensor networks are successfully used for the monitoring and protection of agricultural environment. In order to bring out the wild applications of wireless sensor networks in wisdom agriculture, this paper mainly examined the factors affecting user continuous adoption of wireless sensor networks based on extended technology acceptance model (TAM). Through the employment of structural equation model technology, a continuous adoption model of wireless sensor networks is proposed and assessed based on the statistical data from 256 questionnaires. The results shows that flow experience and user satisfaction have direct influences on the continuous usage of wireless sensor networks. Additionally, social norms and perceived cost, as the critical independent variables, significantly affect flow experience which further has an influence on the continuous usage intention of mobile games. Finally, this study also provides practical suggestions for wireless sensor networks vendors to facilitate the continuous usage of agricultural wireless sensor networks.
Keywords: wireless sensor networks; WSNs; continuous adoption behaviour; flow experience; social norms; perceived cost.
International Journal of Mobile Communications, 2019 Vol.17 No.4, pp.422 - 440
Accepted: 24 Jun 2018
Published online: 03 Apr 2019 *