Title: System advantage strategy framework: a literature review

Authors: Ade Muhammad; Utomo Sarjono Putro; Manahan Siallagan

Addresses: Institut Teknologi Bandung, School of Business and Management, Bandung 40132, Indonesia ' Institut Teknologi Bandung, School of Business and Management, Bandung 40132, Indonesia ' Institut Teknologi Bandung, School of Business and Management, Bandung 40132, Indonesia

Abstract: In the ever-changing, complex, real world, strategy has its own limitation, namely strategy as a wicked problem. Therefore the aim of this manuscript is to provide a literature review as a basis of generic systemic strategy to obtain the highest advantage and then apply it in various fields. The methodology would be investigating the properties of all strategy schools from the point of view of system principles. We found out how strategy have failed by looking at their gaps. Furthermore, findings show the significant gaps between all strategy school of thoughts with properties of system school of thoughts. This would constitute the explanation why available strategy could not cope with the recent complexity and non-linearity. Then there is novelty in the creation of framework fusion between strategy characteristics with problem mapping, as a diagnostic tool, as well a suitable strategy to deal with. This then is called strategy advantage framework.

Keywords: strategy; system; advantage; fusion; management.

DOI: 10.1504/IJTGM.2019.100349

International Journal of Trade and Global Markets, 2019 Vol.12 No.2, pp.218 - 237

Received: 06 Sep 2018
Accepted: 09 Jan 2019
Published online: 26 Jun 2019 *

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