Title: Development of a model for assessing technology commercialisation success

Authors: Jafar Yazdimoghaddam; Mohammad Saleh Owlia; Reza Bandarian

Addresses: Department of Industrial Engineering, Yazd University, Yazd, Iran ' Department of Industrial Engineering, Yazd University, Yazd, Iran ' Department of Business Development, Research Institute of Petroleum Industry (RIPI), Tehran, Iran

Abstract: The current study intends to identify the factors affecting the success of technology commercialisation and their relative importance in order to develop a model for assessing technology commercialisation. Based on literature review and fuzzy Delphi method, 32 components were identified and classified in four dimensions including technical specifications, financial specifications, market specifications, and rules and confirmations. Interpretive structural modelling (ISM) was utilised to determine the interaction of technology commercialisation success factors (TCSF), and analytic network process (ANP) was used to derive the relative importance of TCSF. In this study, fuzzy Delphi, ISM and ANP methods were conducted sequentially using opinions of 22 chosen experts working at knowledge based companies active in the commercialisation of technologies in Iran. The market specifications revealed as the most important dimension affecting the success of the technology commercialisation. Finally, a commercialisation assessment model was proposed based on the priority weights of success factors.

Keywords: commercialisation evaluation; fuzzy Delphi method; interpretive structural modelling; ISM; technology commercialisation success; analytic network process; ANP.

DOI: 10.1504/IJBIR.2019.100326

International Journal of Business Innovation and Research, 2019 Vol.19 No.3, pp.324 - 357

Received: 15 Aug 2017
Accepted: 04 Mar 2018

Published online: 24 Jun 2019 *

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