Title: A study on pre-announcements of new products and product withdrawn

Authors: Shu-Hua Chien, Jyh-Jeng Wu

Addresses: Department of Banking Insurance, National Taichung Institute College, Doctoral Student of Management College, National Yunlin University of Science and Technology, Taiwan. ' Graduate School of Business Administration, Providence University, 200 Chungchi Rd., Shalu 433 Taichung, Taiwan

Abstract: The study analyses factors that influence firms| decisions to make pre-announcements on new products and products withdrawn. A survey is conducted and a structural equation model to study the relationships among the factors is developed. The two industries are electronics industry and information software industry in Taiwan, where pre-announcements are frequent. The empirical findings show that technical skill and specific investment are all important, but product complexity is not a statistically significant factor.

Keywords: new products; pre-announcements; withdrawn products; information industry; software industry; electronics industry; Taiwan.

DOI: 10.1504/IJSTM.2006.010002

International Journal of Services Technology and Management, 2006 Vol.7 No.2, pp.174 - 184

Available online: 07 Jun 2006 *

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