Title: The role of environmental concern on purchase intentions through attitude, perceived ease of use, and willingness to pay for two-wheeled electric vehicles in Indonesia

Authors: Rhian Indradewa; Santi Sopiani

Addresses: Esa Unggul University, Jl. Arjuna Utara 9, Kebon Jeruk, Jakarta, Indonesia ' Esa Unggul University, Jl. Arjuna Utara 9, Kebon Jeruk, Jakarta, Indonesia

Abstract: Environmental concerns are crucial since they can lower oil usage, boost productivity, and benefit the environment. Through attitude, perceived ease of use, and willingness to pay, this study investigates the impact of environmental concern on purchase intention. Beginning in 2024, this quantitative study employing the structural equation model (SEM) method concentrated on Banten Province Indonesia residents who used two-wheeled vehicles. A Google form was used to distribute questionnaires online, and 210 people responded to the survey. The study's conclusions show that consumers' attitudes, perceptions of two-wheeled electric vehicles' ease of use, and willingness to pay all contribute to their purchase intentions, which in turn influence environmental concern (EC). When creating policies and strategies that can lead to purchasing intention, this study proposes managerial implications for electric vehicle manufacturers regarding how to manage and implement environmental concern (EC) through the role of attitude (ATT), perceived ease of use (PEU), and willingness to pay (WTP) of consumers.

Keywords: organisational transformation; organisational culture; job satisfaction; readiness to change; Indonesia.

DOI: 10.1504/IJSOM.2026.155900

International Journal of Services and Operations Management, 2026 Vol.54 No.4, pp.444 - 462

Received: 10 Jun 2024
Accepted: 11 Jun 2024
Published online: 26 Aug 2026 *

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