Article: Construction of an AHP-based innovation and entrepreneurship evaluation system driven by artistic creativity in the cultural and tourism context Journal: International Journal of Arts and Technology (IJART) 2026 Vol.16 No.9 pp.65 - 91 Abstract: Against the backdrop of ongoing cultural and tourism integration and the accelerated restructuring of creative content production, talent cultivation and innovation-entrepreneurship education in university animation programs face new structural demands. Traditional course evaluation methods can no longer accurately reflect the alignment among course content, practical components, and industry needs. In response, China has introduced the strategic initiative of 'mass entrepreneurship and innovation' and implemented a series of policies to support student entrepreneurship. This study aims to analyse the structural relationship between entrepreneurship course content and teaching objectives, focusing on the creative content production demands driven by the cultural and tourism industry. Utilising the analytic hierarchy process (AHP) and fuzzy comprehensive evaluation (FCE), this study proposes an innovation and entrepreneurship education (IEE) evaluation system. By constructing a multi-level evaluation model that integrates both quantitative and qualitative data, this system provides a comprehensive assessment of entrepreneurship education for college animation students. Inderscience Publishers - linking academia, business and industry through research

Title: Construction of an AHP-based innovation and entrepreneurship evaluation system driven by artistic creativity in the cultural and tourism context

Authors: Baoqiang Qi; Xi Cheng

Addresses: Department of Architecture and Design, Qinhuangdao Vocational and Technical College, Qinhuangdao, 066000, Hebei, China ' Department of Architecture and Design, Qinhuangdao Vocational and Technical College, Qinhuangdao, 066000, Hebei, China

Abstract: Against the backdrop of ongoing cultural and tourism integration and the accelerated restructuring of creative content production, talent cultivation and innovation-entrepreneurship education in university animation programs face new structural demands. Traditional course evaluation methods can no longer accurately reflect the alignment among course content, practical components, and industry needs. In response, China has introduced the strategic initiative of 'mass entrepreneurship and innovation' and implemented a series of policies to support student entrepreneurship. This study aims to analyse the structural relationship between entrepreneurship course content and teaching objectives, focusing on the creative content production demands driven by the cultural and tourism industry. Utilising the analytic hierarchy process (AHP) and fuzzy comprehensive evaluation (FCE), this study proposes an innovation and entrepreneurship education (IEE) evaluation system. By constructing a multi-level evaluation model that integrates both quantitative and qualitative data, this system provides a comprehensive assessment of entrepreneurship education for college animation students.

Keywords: animation majors; fuzzy comprehensive evaluation; FCE: art and design creativity; hierarchical analysis; innovation and entrepreneurship; evaluation system; entrepreneurship courses.

DOI: 10.1504/IJART.2026.155622

International Journal of Arts and Technology, 2026 Vol.16 No.9, pp.65 - 91

Received: 10 Mar 2026
Accepted: 10 May 2026
Published online: 07 Aug 2026 *

Title: Construction of an AHP-based innovation and entrepreneurship evaluation system driven by artistic creativity in the cultural and tourism context

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