Title: Consumer satisfaction determinants toward e-retailing

Authors: Amgad S.D. Khaled; Hebah Rashid

Addresses: Department of Management Information System, Al Janad University for Science and Technololgy, Taiz, Yemen ' Department of Business Administration, Al Janad University for Science and Technololgy, Taiz, Yemen

Abstract: The study provides a significant guide to the effect of service comfort on customer purchasing behaviour. For retailers, the study provides a valuable retail perspective on the importance of service advertising, as well as the impact of service comfort on customer purchasing behaviour. It is a primary data research. The data was conducted through a questionnaire. The data has been analysed by smart PLS and SPSS software. The convenience goods customers were selected using a random sampling method. Amman, and other cities in Jordan were used as examples by the member. The total numbers of sample were 480. The study found that trust in e-retailing has no effect on the goal of dependability. Customers' post-purchase behaviour in the e-commerce sector is the focus of this study. Integration of online and offline service delivery is crucial because customers value face-to-face interaction before making an online purchase, especially in nations where consumers are more accustomed to buying at home. The study gives readers a better knowledge of the factors that influence consumers' propensity to buy services and goods online in Jordan.

Keywords: online service; purchase; customer value; trust; loyalty.

DOI: 10.1504/IJAOM.2026.155531

International Journal of Advanced Operations Management, 2026 Vol.17 No.3, pp.312 - 326

Received: 14 May 2022
Accepted: 22 May 2023
Published online: 04 Aug 2026 *

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