Article: The role of destination social responsibility in shaping tourists' responsible behaviour: a case study in Vietnam Journal: Journal for International Business and Entrepreneurship Development (JIBED) 2026 Vol.18 No.1 pp.87 - 109 Abstract: This study responds to growing concerns about tourism's impacts by examining tourists' responsible behaviour on multiple journey stages across both pre-trip and on-site phases, focusing on Vietnamese destinations. A key innovation is the underexplored concept of 'pre-travel preparedness', which highlights actions tourists take before their trips. The research employs partial least squares structural equation modelling (PLS-SEM) on 331 valid samples to validate a novel sequential mediating pathway where destination social responsibility influences tourists' responsible behaviour via environmental values and pre-travel preparedness, clarifying how values become action. This approach provides a holistic understanding of tourists' responsible behaviour, filling a key literature gap. The findings have practical implications, suggesting that destination managers can promote responsible tourism by enhancing the destination's image of social responsibility and encouraging tourists to prepare responsibly before their arrival. This approach provides a new framework for fostering sustainable tourism. Inderscience Publishers - linking academia, business and industry through research

Title: The role of destination social responsibility in shaping tourists' responsible behaviour: a case study in Vietnam

Authors: Duong-Giang Nguyen; Thi Oanh Hoa Su; Cong Tam Trinh

Addresses: Department of Tourism, Nguyen Tat Thanh University (NTTU), Vietnam ' Department of Economics, Ho Chi Minh City University of Natural Resources and Environment, Vietnam ' UEF International Institute, Ho Chi Minh City University of Economics and Finance (UEF), Ho Chi Minh City, Vietnam

Abstract: This study responds to growing concerns about tourism's impacts by examining tourists' responsible behaviour on multiple journey stages across both pre-trip and on-site phases, focusing on Vietnamese destinations. A key innovation is the underexplored concept of 'pre-travel preparedness', which highlights actions tourists take before their trips. The research employs partial least squares structural equation modelling (PLS-SEM) on 331 valid samples to validate a novel sequential mediating pathway where destination social responsibility influences tourists' responsible behaviour via environmental values and pre-travel preparedness, clarifying how values become action. This approach provides a holistic understanding of tourists' responsible behaviour, filling a key literature gap. The findings have practical implications, suggesting that destination managers can promote responsible tourism by enhancing the destination's image of social responsibility and encouraging tourists to prepare responsibly before their arrival. This approach provides a new framework for fostering sustainable tourism.

Keywords: tourists' responsible behaviour; TRB; destination social responsibility; DSR; environmental values; ENV; pre-travel preparedness; PRE; Vietnam.

DOI: 10.1504/JIBED.2026.155053

Journal for International Business and Entrepreneurship Development, 2026 Vol.18 No.1, pp.87 - 109

Received: 25 May 2025
Accepted: 23 Jan 2026
Published online: 24 Jul 2026 *

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Title: The role of destination social responsibility in shaping tourists' responsible behaviour: a case study in Vietnam

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