Title: Evaluating the impact of COVID-19 on halal food and beverage production: evidence from listed companies in Bursa Malaysia

Authors: Mohd Hafiz Abdul Wahab; Mohd Fauzi Abu Hussin; Norhasimah Shaharuddin; Imbarine Bujang; Muhammad Syahrul Deen Ahmad Rosli

Addresses: Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA (UiTM), 40450 Shah Alam, Selangor, Malaysia ' Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, 81310 Johor Bahru, Malaysia ' Faculty of Business and Management, Universiti Teknologi MARA (UiTM), 42300 UiTM Selangor Branch, Selangor, Malaysia ' Faculty of Business and Management, Universiti Teknologi MARA (UiTM), UiTM Sabah Branch, Beg Berkunci 71, 88997 Kota Kinabalu, Sabah, Malaysia ' Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA (UiTM), 40450 Shah Alam, Selangor, Malaysia

Abstract: The market for halal goods and services is expanding rapidly, offering lucrative opportunities for entrepreneurs and industry players. Despite significant market potential, both locally and globally, the halal sector faces substantial challenges, particularly from the impact of the COVID-19 pandemic. This study investigates the effect of the COVID-19 pandemic on the production of halal food and beverages by 30 companies listed on Bursa Malaysia, analysing data from 2011 to 2022. Employing ordinary least squares; OLS and quantile regression; QR methods, the study provides a comprehensive analysis of the pandemic's impact on the industry. The empirical results from both methods analyses reveal that the production levels of halal food and beverages were significantly affected by the COVID-19 pandemic, particularly during periods of high demand for halal products. The findings indicate a negative correlation between the pandemic and halal food and beverage production, with varying degrees of impact across different quantiles.

Keywords: halal economics; halal food and beverage; COVID-19 pandemic; halal listed companies; quantile regression; Malaysia.

DOI: 10.1504/IJBPM.2026.154883

International Journal of Business Performance Management, 2026 Vol.27 No.4, pp.452 - 468

Received: 08 Oct 2023
Accepted: 18 Jul 2024
Published online: 17 Jul 2026 *

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