Title: Investigating the role of diffusion of innovation theory in determining citizen's intention towards adoption of e-government services

Authors: Samar Rahi; Babar Hussain; Mahmoud Alghizzawi; Sana Kiran; Mazuri Abd. Ghani

Addresses: Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan ' Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan ' Marketing Department, Faculty of Business, Amman Arab University, Jordan ' Universiti Sultan Zainal Abidin, Terengganu, Malaysia ' Universiti Sultan Zainal Abidin, Terengganu, Malaysia

Abstract: The purpose of this study is to examine citizen's behaviour toward adoption and usage of e-government services in Pakistan. This study underpinned factors such as compatibility, innovativeness, computer self-efficacy, trust on government and trust on the internet to investigate citizen's intention to adopt e-govt. services. The research model is further extended with actual usage of electronic-government services and degree of openness. The degree of openness has conceptualised as moderating variable between citizen intention to adopt e-government services and actual usage of electronic-government services. Sample size of this study was 368 and responses were collected from Pakistani citizens. Findings suggest that all outlined factors have significant impact on intention to adopt of e-government service. In addition to that the mediating effect of citizen's intention to adopt e-government services was also confirmed among compatibility, innovation, computer self-efficacy, trust on the government, trust on the internet and actual usage of e-government services.

Keywords: compatibility; innovation; computer self-efficacy; trust on government; trust on internet; intention to adopt; actual usage; degree of openness.

DOI: 10.1504/IJBIS.2026.154682

International Journal of Business Information Systems, 2026 Vol.52 No.3, pp.379 - 397

Received: 26 Apr 2022
Accepted: 23 Oct 2022
Published online: 10 Jul 2026 *

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