Title: Integrating circular economy principles for organisational excellence: a paradigm shift in sustainable business practices

Authors: Malek Mohammed Ghazo

Addresses: Faculty of Business and Economics, University of Pecs, Hungary

Abstract: This article explores the shift in business excellence from profit-centric to holistic approaches emphasising strategic decision-making, quality management, and dedication to social and environmental responsibilities. It reviews the transition towards sustainable and responsible principles, with a focus on circular economy principles enhancing organisational excellence and sustainability. Concentrating on Jordan's private sector, the research employs a quantitative approach to assess the impact of circular economy practices on organisational performance. Analysing data from 449 organisations, it underscores the pivotal role of strategic direction in facilitating circular economy practices and improving outcomes. Results indicate a strong link between circular economy implementation, strategic direction, and organisational success, advocating for the integration of sustainability into business strategies. This study offers valuable insights into the incorporation of circular economy principles in operations, highlighting the synergy between sustainability practices, strategic management, and organisational excellence, thereby contributing to both academic knowledge and practical applications.

Keywords: circular economy; organisational excellence; sustainability practices; strategic direction; business excellence frameworks.

DOI: 10.1504/IJPQM.2026.154368

International Journal of Productivity and Quality Management, 2026 Vol.48 No.2, pp.194 - 219

Received: 10 Mar 2024
Accepted: 15 Apr 2024
Published online: 25 Jun 2026 *

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