Title: Unveiling the night: the economic impact of night-time tourism and recreational activities in Vietnam

Authors: Van-Dung Nghiem; Nguyen-Quynh-Nhu Ngo; Cam-Nguyen Nguyen; Nu-Ngoc-Han Dang

Addresses: Faculty of Finance and Banking, Ton Duc Thang University, Ho Chi Minh City, 70001, Vietnam ' Faculty of Finance and Banking, Ton Duc Thang University, Ho Chi Minh City, 70001, Vietnam ' Faculty of Business Administration, Ton Duc Thang University, Ho Chi Minh City, 70001, Vietnam ' Faculty of Political Economics, University of Economics and Business, Vietnam National University, Hanoi, 10000, Vietnam

Abstract: This study explores the dynamic effects of night-time tourism, recreational activities, and fitness activities on economic growth, measured as revenue and job creation, within Vietnam's night-time economy (NTE). Employing partial least squares structural equation modelling (PLS-SEM) with survey data from 543 tourists across Hanoi, Da Nang, Nha Trang, and Ho Chi Minh City (September-December 2023), the research finds that recreational activities and customer satisfaction significantly enhance economic growth, whereas night-time tourism's direct impact is limited. Satisfaction and fitness activities mediate the economic contributions of recreational activities, but satisfaction alone does not bridge tourism's effect. Grounded in social exchange theory (SET) and communication and space theory (CST), these findings underscore the role of cultural vibrancy and tourist loyalty, tempered by infrastructural constraints. Policymakers can strengthen the NTE through cultural festivals, improved night transport, and fitness-focused events, promoting sustainable urban development.

Keywords: NTE; night-time economy; tourism; recreational activities; customer satisfaction; economic growth; Vietnam.

DOI: 10.1504/JGBA.2025.154101

Journal for Global Business Advancement, 2025 Vol.17 No.6, pp.690 - 713

Received: 21 Apr 2025
Accepted: 16 Jul 2025
Published online: 12 Jun 2026 *

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