Article: Analysis of the influence of electronic word-of-mouth on consumer intention to make a purchase using bibliometric methods Journal: International Journal of Services, Economics and Management (IJSEM) 2026 Vol.17 No.3 pp.267 - 284 Abstract: Online research has changed consumer evaluations. Consumers use internet review sites to make purchases. In recent years, electronic word-of-mouth (eWOM) communication has gained massive popularity. A lot of research has been done on the effects of eWOM communication on consumer purchase intention (CPI), but little has been done to synthesise the data and assess the field. Therefore, the current study examined how eWOM affects CPI and what the current scenario is associated with eWOM and CPI, along with the potential themes that can be used for future studies. An exhaustive 377 research studies were extracted from Scopus in the selected research field. Using the R package, bibliometric analysis was employed to produce a complete evaluation of the literature. The study helps analyse data, such as 'sales' being the most common term or 'China' being the most cited country. Researchers have assessed potential themes for future research and drawn some conclusions. Clusters from co-citation and co-word analysis networks define the intellectual structure of eWOM material. We may conclude that keyword co-occurrence revealed eWOM study clusters. The paper concludes with research limitations and suggestions. Inderscience Publishers - linking academia, business and industry through research

Title: Analysis of the influence of electronic word-of-mouth on consumer intention to make a purchase using bibliometric methods

Authors: Sneha Singh; Deepak Kaushal

Addresses: Department of Management Studies, Graphic Era (Deemed to be University), Dehradun, India ' Department of Management Studies, Graphic Era (Deemed to be University), Dehradun, India

Abstract: Online research has changed consumer evaluations. Consumers use internet review sites to make purchases. In recent years, electronic word-of-mouth (eWOM) communication has gained massive popularity. A lot of research has been done on the effects of eWOM communication on consumer purchase intention (CPI), but little has been done to synthesise the data and assess the field. Therefore, the current study examined how eWOM affects CPI and what the current scenario is associated with eWOM and CPI, along with the potential themes that can be used for future studies. An exhaustive 377 research studies were extracted from Scopus in the selected research field. Using the R package, bibliometric analysis was employed to produce a complete evaluation of the literature. The study helps analyse data, such as 'sales' being the most common term or 'China' being the most cited country. Researchers have assessed potential themes for future research and drawn some conclusions. Clusters from co-citation and co-word analysis networks define the intellectual structure of eWOM material. We may conclude that keyword co-occurrence revealed eWOM study clusters. The paper concludes with research limitations and suggestions.

Keywords: electronic word-of-mouth; eWOM; consumer purchase intention; CPI; bibliometric analysis; systematic literature review; SLR; network analysis.

DOI: 10.1504/IJSEM.2026.153651

International Journal of Services, Economics and Management, 2026 Vol.17 No.3, pp.267 - 284

Received: 08 Nov 2023
Accepted: 13 Dec 2023
Published online: 21 May 2026 *

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Title: Analysis of the influence of electronic word-of-mouth on consumer intention to make a purchase using bibliometric methods

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