Title: Effects of corporate social responsibility strategy implementation on employee commitment and business success

Authors: Mai Ngoc Khuong; Truong An Nguyen Khoa; Long Nhat Phan

Addresses: School of Business, International University, Vietnam National University, Quarter 6, Linh Trung Ward, Thu Duc City, Ho Chi Minh City, Vietnam ' Thu Dau Mot University, 6 Tran Van On st, Phu Hoa Ward, Thu Dau Mot City, Binh Duong Province, Vietnam ' School of Business, International University, Vietnam National University, Quarter 6, Linh Trung Ward, Thu Duc City, Ho Chi Minh City, Vietnam

Abstract: Corporates are facing increasing pressure to operate in a socially responsible way. The significance of corporate social responsibility (CSR) programs, which derives from their connection to business success and employee commitment, has gained the attention of academics in developing countries, such as Vietnam. Therefore, this study provides an empirical framework to investigate the relationship of five CSR dimensions - legal, economic, philanthropic, ethical, and environmental - with employee commitment and business success. Then, it evaluates the impact of this framework in the context of Vietnam. Data were analysed from a survey sample of 869 participants from the management level of small to large businesses who are the leaders in the trade and services sector, real estate sector, and manufacturing industries in Ho Chi Minh City and Binh Duong province. Smart PLS software was used to analyse the data. The experimental results indicate that economic, legal, ethical, philanthropic, and environmental practices have a positive relationship with employee commitment. The tests also indicate a favourable relationship between employee commitment and business success. The results suggest that Vietnamese and Asian corporations should view CSR programs as a way to build intangible assets, such as employee commitment, rather than focus solely on tangible assets.

Keywords: corporate social responsibility; employee commitment; business success; Vietnam.

DOI: 10.1504/IJBPM.2026.153470

International Journal of Business Performance Management, 2026 Vol.27 No.3, pp.290 - 310

Accepted: 28 May 2024
Published online: 11 May 2026 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article